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A growing number of young women today are in a constant identity struggle to be viewed as both the hot, desired girl as well as the successful, independent woman, according to a recent study conducted in the U.S. and Canada by global market-research firm Synovate.

Rx: This is exactly what girls told us when we were writing RESPECT, and a struggle we point to again and again in the book. Girls are told they can be anything they want to be. BUT to be “successful” “liked” “wanted” they are also given constant prescriptions about how to package themselves (mostly as objects of desire and the picture of perfection). This mixed message—expectation—does one thing: It distracts young women from living a passion-filled life and reaching their true potential. Am I right, girls?

This latest study of women aged 16 to 25 found they are stressing about the following stuff:

70% said they are not happy with their body.

38% said that they would get plastic surgery if they had the money.

61% said that their biggest fear is not finding a career they love.

69% feel it is important that they make a lot of money when they are older.

39% believe they are growing up too fast.

The report goes on to say:

The need to be attractive through external reinforcement from peers and society is in constant struggle with the need to feel competent and independent through self/internal reinforcement.

Surprisingly, being young doesn't have the same appeal to these women as it used to. The high levels of stress young women are facing in their twenties is causing the majority of them to actually look forward to their thirties in the hopes that they will have what they want out of life by then.

This intense need to live a perfect life can also destroy their ability to accept failure.

I find it promising that some young women look forward to being 30-something and hopefully being old enough to know better. So what do we want young women to know? And what do we big sisters need to show? I say this:

* Organizing your entire life, thoughts, spending, goals, and dreams around maintaining a certain body or beauty ideal weakens girl power. As investments go, over time this strategy will leave you feeling bankrupt and ripped off.

* Real fulfillment comes from: Caring about yourself. Appreciating your uniqueness. Respecting your needs. Exploring your passions. Helping others. Contributing. Questioning anything that doesn’t feel right. Believing in and supporting other women. Learning from rejection and mistakes and moving on. Not seeing yourself as above or below anyone else. Knowing you’re here, you’re special, and you’re in charge of your experience and choices. Doing what you know you should do.

* Getting help is a good thing. When you’re worried about the future, how to succeed, or are struggling with your body image and self-care—ask for help. Talk to a big sister, mentor, mom, aunt, boss, teacher. Call a hotline if you’re really hurting. We’ve all been there. Nobody does this life thing alone. The key to success for any woman? Full-tilt sisterhood.

* Tell the truth. To compete with each other is to lie to each other. We keep up false impressions. We hide who we really are. We buy things we can’t afford. We act smarter than each other. We pretend we don’t bleed. For girls and women to reach their potential, we need to be free to be who we really are. We need to be OK with not being perfect and not being 100% together all the time. Instead of making each other feel inadequate (subtly or not), let’s show and tell each other the REAL truth: We all have what we need on the inside—creativity, love, resourcefulness, strength, peace, confidence, empathy, super-sonic intelligence, and a mission in life. Trust me, it’s true.

Comments (0) | by Courtney on August 11

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