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Girls, Social Change + Activism

How To Write a Press Release

Making a change might involve getting attention from the media, decision-makers, the community, and girls who are affected by a particular issue. To promote your campaign by getting exposure in print media, you gotta know how to construct a powerful press release that will get the attention of the editor or writer. Here’s what your press release should have:

HEADLINE: Write an eye-catching headline just like the ones you read in newspapers and magazines.

DATE (month, day, and year)

DATELINE (city and state)

LEAD: You can start your release several ways:
+ A news hook. What is the event/campaign about, when will it take place, and who’s involved?
+ The issue. Focus on the problem: Media outlets love problems! Describe what’s negatively impacting girls, and what your group aims to change.
+ Your successes. If your campaign is already going strong and you want to get coverage to drum up more support, start with a paragraph describing your own success story.

QUOTE: Include a quote from a well-spoken person (how about you?) about the problem, and what needs to change (or what you have changed). Or list some strong facts or statistics about the problem.

WHAT: Give more details and background about your group, event, campaign, or call to action.

FOR MORE INFORMATION: List who the media can contact for interviews, more details and, if you have one, your Web site address.

 

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