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RESPECT co-author, Courtney Macavinta, blogs for girls and women about how to build your self-respect and spread respect for all! At The Respect Institute she teaches people of all ages how to integrate The Respect Basics into their lives, work and advocacy. More about About Courtney

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Girls, Social Change + Activism

How To Write a Press Release

Making a change might involve getting attention from the media, decision-makers, the community, and girls who are affected by a particular issue. To promote your campaign by getting exposure in print media, you gotta know how to construct a powerful press release that will get the attention of the editor or writer. Here’s what your press release should have:

HEADLINE: Write an eye-catching headline just like the ones you read in newspapers and magazines.

DATE (month, day, and year)

DATELINE (city and state)

LEAD: You can start your release several ways:
+ A news hook. What is the event/campaign about, when will it take place, and who’s involved?
+ The issue. Focus on the problem: Media outlets love problems! Describe what’s negatively impacting girls, and what your group aims to change.
+ Your successes. If your campaign is already going strong and you want to get coverage to drum up more support, start with a paragraph describing your own success story.

QUOTE: Include a quote from a well-spoken person (how about you?) about the problem, and what needs to change (or what you have changed). Or list some strong facts or statistics about the problem.

WHAT: Give more details and background about your group, event, campaign, or call to action.

FOR MORE INFORMATION: List who the media can contact for interviews, more details and, if you have one, your Web site address.

 

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<< Previous: Kit: Order Received! | Next:Your Rights >>