about Respect Rx

Hey all! I'm Courtney Macavinta, co-author of the best-selling book for teen girls RESPECT and founder of Respect Rx, which is devoted to empowering girls, women and their advocates to boost self-respect, sisterhood and social change in their lives—and our world.
Join the Newsletter




latest posts get it deal with it reading list

<< Previous: Help! Abuse, Harm + Mental Health | Next:Your Rights >>

respectrx
Girls, Social Change + Activism

How To Write a Press Release

Making a change might involve getting attention from the media, decision-makers, the community, and girls who are affected by a particular issue. To promote your campaign by getting exposure in print media, you gotta know how to construct a powerful press release that will get the attention of the editor or writer. Here’s what your press release should have:

HEADLINE: Write an eye-catching headline just like the ones you read in newspapers and magazines.

DATE (month, day, and year)

DATELINE (city and state)

LEAD: You can start your release several ways:
+ A news hook. What is the event/campaign about, when will it take place, and who’s involved?
+ The issue. Focus on the problem: Media outlets love problems! Describe what’s negatively impacting girls, and what your group aims to change.
+ Your successes. If your campaign is already going strong and you want to get coverage to drum up more support, start with a paragraph describing your own success story.

QUOTE: Include a quote from a well-spoken person (how about you?) about the problem, and what needs to change (or what you have changed). Or list some strong facts or statistics about the problem.

WHAT: Give more details and background about your group, event, campaign, or call to action.

FOR MORE INFORMATION: List who the media can contact for interviews, more details and, if you have one, your Web site address.

 

email this entry to a friend

Email this entry to:


Your email:


A friendly message (optional):


 

Thanks for signing in, . Now you can comment. (sign out)

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)


Remember me?


 

<< Previous: Help! Abuse, Harm + Mental Health | Next:Your Rights >>